The media and entertainment industry is ever changing with technology platforms evolving rapidly, new business models emerging, consumer viewing habits changing and new competition arising from multiple sectors. Companies have to adapt to the realities of the digital age, breaking new ground to simplify operations, better understand consumers, provide content effectively and capitalise on new opportunities.
The latest professional software allows companies to bring ideas to life with realistic computer generated (CG) environments, high adrenaline visual effects (VFX) and sophisticated colour grading with 3D modelling and animation software. They can stay creative throughout the entire video post production process, from creative concepts to editing and effects to delivery.
The advances we are seeing in virtualisation technology from Citrix and with GPU performance from Nvidia, through their joint development work in VGX Software and GRID, will soon mean that virtualisation becomes a option for the M&E industry sector.